OUR STORY

 Jewels for the creatives and the animal lovers.

 
Retrospective Jewellery by Danielle Underwood is a stylish and dynamic jewellery brand inspired by antiques, architecture and design led objects.
Our costume jewellery collections are designed in our London studio and made from brass with a 22ct Gold or Sterling Silver plating.
Our Recycled Vintage collection is created using second hand jewellery that no longer has a purpose. This could be because parts are missing or broken, or simply because the piece is no longer desirable. Any parts that we do not use get melted down so there is no wastage. We believe that the future needs to be sustainable and this way our of contributing.
The collections are produced in the U.K and the best news is our jewellery is VEGAN. We make sure that we do not use and animal products to produce our jewellery. This is something that we are really passionate about and will continue to do.
We donate 10% of our profits to different animal sanctuaries throughout the year. If you have any recommendations of sanctuaries or charities you love, please get in touch with us! 

About Danielle

Danielle graduated from The Sir John Cass School of Art, Architecture and Design in 2010 with a Degree in Jewellery Design. She worked as a designer for various companies until deciding in 2015 to branch out on her own.
Danielle draws inspiration retrospectively hence the brand name Retrospective Jewellery. She favours decorative geometric shapes and is continuously influenced  by architecture. 
Danielle is committed to offering clients the highest level of customer service, and directly builds important relationships and listens to the clients’ needs. Each order is considerably checked and is only shipped out when the jewellery passes the thorough production checks.
 

Why Vegan?

Danielle has been a vegetarian since the age of six and turned vegan in July 2017. 
'I will never go back to eating dairy or eggs. I'm not a preacher and I do believe that everyone is entitled to there own opinions and beliefs. For me, learning about the meat and dairy industry made me feel helpless. Animals are suffering and it's unnecessary. I turned vegan but I wanted to do more, I wanted to help the animals. It made me question if I could use my jewellery brand to help. I made the decision to donate part of our profits to different animal sanctuaries and charities. It may only be a small step, but the world is changing and lots of small steps can make a big impact'.
Danielle Underwood.